Haku

We live in a world where brands have become an integral part of life; for a business to be successful, it must be easily identifiable. Customers get a clear first impression from branding, and they have a good idea of what ...

The research at hand delves into the domain of brand awareness, examining its pivotal role in shaping consumer perceptions and facilitating long-term growth for businesses. Successful brands, often characterized by their ...

This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ...

The thesis examined how stakeholders can be successfully involved in the branding process of a destination. The city of x was chosen as a case destination as it was developing a brand at the time the study was conducted ...

This thesis investigates the feasibility and implementation of Joystick Junction, a unique establishment of a gaming cafe with a Mexican restaurant, in Lappeenranta, Finland. The primary aim is to create a concept that ...